This is a 24 hour Hack-a-thon with all the amenities provided. The HAXathon is open to all ExactTarget client developers and developers wanting to build using ExactTarget Technologies. Although you will have an advantage by attending the Developer Tracks at Connections '13, Connections attendance is not required to attend this event.
Register for the ExactTarget HAXathon →
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The most obvious, LEARN NEW SKILLS: Discover new capabilities and prepare for your future development needs. And then put your knowledge to work at the HAXathon at the end of the week! You will spend four days learning about all the Fuel Platform has to offer and now put it to work!
MAKE NEW CONNECTIONS: Collaborate and network with hundreds of like-minded creative developers, who face similar challenges, from designers and developers and everything in-between.
Kicking off the Developer's Experience at Connections 2013 is our innaugural Developer Bootcamp! This immersive, comprehensive and developer-focused course at Academy Day is an excellent opporunity to dive deep into how we develop applications. We have a full day lined up on Monday September 16, 2013 from 8am - 5pm.
Since 2002, ExactTarget has offered a variety of platform technologies that enable our clients and partners to programmatically interact with our core messaging technology. In this session, we will introduce the Embedded partner program, the platform technologies that power it, and show how one Embedded partner, XMPie, used our platform to add email sending and tracking to XMPie Personal PersonalEffect (PE)–as well as how the integration
In 2010, ExactTarget launched the Interactive Marketing Hub, powered by the Fuel platform. At Connections, the full capabilities of the Fuel platform will be opened to our clients and partners, enabling them to build upon, extend, and integrate with ExactTarget's market–leading cross–channel messaging and interactive marketing technology. Join us for an overview of Fuel and its exciting new technologies.
Remember back in September when I said that if you're a developer, Connections is a can't-miss event this year? For those of you who were able to make it, I think you’ll agree that it was well worth the trip—and for those of you who have attended Connections before, that it was a Connections unlike any other.
The big news of the week, of course, was that we have opened the Fuel platform to third-party developers.
What’s different about Fuel? After all, we've been providing APIs to our clients and partners for more than ten years.
First of all, Fuel APIs are RESTful, greatly enhancing ease of integration with our products and technologies. And Fuel adds cross-channel capabilities to our API family, enabling deeper integration with ExactTarget’s suite of products across email, mobile, social, and the web.
But Fuel is more than just the REST APIs. Fuel is a collection of integrated platform technologies that enable you to build upon and integrate with ExactTarget in ways never before possible. If you're a client with complex integration requirements, Fuel will make it easier than ever for you to implement ExactTarget to your exact specifications. And if you're a partner, Fuel will enable you to build applications for the Interactive Marketing Hub and make those applications available to our clients via the HubExchange marketplace.
In support of our announcements, we had an entire track of breakout sessions for developers on day two, where we went into much more detail on Fuel and its technologies—and, as promised, gave attendees hands-on access to those technologies.
For those of you who weren't able to make it this year, we recorded the sessions and will be posting them here over the next several weeks:
This is truly an exciting time to be an ExactTarget developer, and we're just getting started. Be sure to check back here often to follow our progress. The best way to stay up to date, of course, is to subscribe to our blog and sign up for our developer newsletter.