Remember back in September when I said that if you're a developer, Connections is a can't-miss event this year? For those of you who were able to make it, I think you’ll agree that it was well worth the trip—and for those of you who have attended Connections before, that it was a Connections unlike any other.
The big news of the week, of course, was that we have opened the Fuel platform to third-party developers.
What’s different about Fuel? After all, we've been providing APIs to our clients and partners for more than ten years.
First of all, Fuel APIs are RESTful, greatly enhancing ease of integration with our products and technologies. And Fuel adds cross-channel capabilities to our API family, enabling deeper integration with ExactTarget’s suite of products across email, mobile, social, and the web.
But Fuel is more than just the REST APIs. Fuel is a collection of integrated platform technologies that enable you to build upon and integrate with ExactTarget in ways never before possible. If you're a client with complex integration requirements, Fuel will make it easier than ever for you to implement ExactTarget to your exact specifications. And if you're a partner, Fuel will enable you to build applications for the Interactive Marketing Hub and make those applications available to our clients via the HubExchange marketplace.
In support of our announcements, we had an entire track of breakout sessions for developers on day two, where we went into much more detail on Fuel and its technologies—and, as promised, gave attendees hands-on access to those technologies.
For those of you who weren't able to make it this year, we recorded the sessions and will be posting them here over the next several weeks:
- Next week: Fuel Overview & Roadmap
- The week of November 19: Going to Market with ExactTarget and the Embedded Partner Program
- The week of November 26: Hands–on with the REST API
- The week of December 3: HubExchange: Building Apps for the Interactive Marketing Hub
- Updated Release - Early January: Fuel UX: Open Source Innovation & Rich Client Experiences
- Updated Release - Mid January: Cross–Channel Content Creation and the Fuel Editor Framework
This is truly an exciting time to be an ExactTarget developer, and we're just getting started. Be sure to check back here often to follow our progress. The best way to stay up to date, of course, is to subscribe to our blog and sign up for our developer newsletter.