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Getting Started with AMPscript

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chris_yates's picture

OVERVIEW

In this video, I will walk you through basic AMPscript setup and the use of the ProperCase function. I'll be using a common scenario including personalization within an email when subscriber data from the system of record is not formatted.

 

PREPARATION FOR VIDEO

  • Access to your ExactTarget account
  • Access to a list or data extension (subscriber data storage methods within ExactTarget)
  • Access to a test email with an empty content area (create this in advance if needed)
  • Ensure Advanced Content Creation is turned on for your user in Account Settings.
    • Login to your account
    • Select "Settings" in the upper right corner of the homepage
    • Ensure "Use Advanced Email Creation Tools" is set to "Yes"
    • Edit and save your changes if needed

 

CURRENT STATE

You can not always count on the format the subscriber data in your system of record. In this example, our subscriber has a Full_Name that is formatted in all lowercase. That results in personalization presenting exactly what it finds:

Before ProperCase formatting

 

 

The data extension is populated with our subscriber's Full_Name:

Data extension with unformatted subscriber

 

DESIRED STATE

What I will demonstrate is the use of AMPscript to apply consistant send-time modification to all subscriber records in order to display Full_Name properly.

 

After ProperCase formatting

 

 

 VIDEO

Embedded Video: 

Getting Started with AMPscript

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