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Getting Started with AMPscript

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chris_yates's picture


In this video, I will walk you through basic AMPscript setup and the use of the ProperCase function. I'll be using a common scenario including personalization within an email when subscriber data from the system of record is not formatted.



  • Access to your ExactTarget account
  • Access to a list or data extension (subscriber data storage methods within ExactTarget)
  • Access to a test email with an empty content area (create this in advance if needed)
  • Ensure Advanced Content Creation is turned on for your user in Account Settings.
    • Login to your account
    • Select "Settings" in the upper right corner of the homepage
    • Ensure "Use Advanced Email Creation Tools" is set to "Yes"
    • Edit and save your changes if needed



You can not always count on the format the subscriber data in your system of record. In this example, our subscriber has a Full_Name that is formatted in all lowercase. That results in personalization presenting exactly what it finds:

Before ProperCase formatting



The data extension is populated with our subscriber's Full_Name:

Data extension with unformatted subscriber



What I will demonstrate is the use of AMPscript to apply consistant send-time modification to all subscriber records in order to display Full_Name properly.


After ProperCase formatting




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Getting Started with AMPscript

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