Our comprehensive APIs are the foundation of our platform, enabling our clients to automate their email campaigns and seamlessly integrate their marketing, analytics, and other business software. Our email application has offered APIs since 2002, and the Fuel platform —the foundation of the ExactTarget Marketing Cloud--brings cross-channel support to our APIs. Fuel APIs are grouped by feature and function, with each API enabling programmatic access to an ExactTarget channel or product. Fuel APIs are RESTful with SOAP API support coming in early 2014.
Fuel APIs open the hub to third-party development. Fuel API provides a growing list of services that can help improve integration and functionality.
- Auth - Provides OAuth tokens that can be used to authenticate with Fuel APIs
- ValidateEmail - Provides advanced methods for validating an email address (e.g., filter email addresses that are known spam traps)
- MessageDefinitionSends - Exposes functionality related to transactional email sending using standard Triggered Email interactions
- SMS - related to MobileConnect SMS functionality
For more information about how to use these services, check out the Getting Started Guide.