Journey Builder for Apps developer's guide

This section contains everything you need to know to get started with ExactTarget Marketing Cloud development. It begins with an overview of the ExactTarget Marketing Cloud and core Marketing Cloud concepts, then shows you how to send your first email and make your first API call. Finally, it shows you how to create your first interaction using Journey Builder.

This section is extracted from the new ebook Journey Builder for Apps: A Step-by-Step Guide on Using Journey Builder to Create 1:1 Customer Journeys with Mobile Apps. Download the ebook now!

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