Blog Posts

Connections 2011 - Sneak Peek: Building Apps for the Interactive Marketing Hub

Session Name: Sneak Peek: Building Apps for the Interactive Marketing Hub (September 14 2011, 2:45PM)

Presenters: Ian Murdock, Dale McCrory, Tolga Ercan

Bio: Dale is the Platform Product Manager at ExactTarget, focusing on strategy and implementation of Hub applications, ExactTarget APIs, and developer experience. 

Executive Summary: The Interactive Marketing Hub provides developers everywhere with the tools and and the opportunity to create apps used by ExactTarget customers. This session outlines the development process for these apps and illustrates the necessary concepts and steps for app developers.

Key Takeaways:

• IMH apps can be hosted anywhere and authenticate using SAML 2.0 standards.
• All IMH apps integrate with the Calendar, Campaigns, and Contacts hub apps.
• IMH apps integrate with multiple messaging channels.
• IMH apps utilize FUEL UX controls.