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Connections 2011 - Introducing the Fuel Platform

Fri, 09/23/2011 - 15:374 comments

Session Name: Introducing the Fuel Platform (September 14 2011, 8:30PM)

Presenter: Ian Murdock

Bio: Ian is Vice President, Platform and Developer Community at ExactTarget. Previously, his work included the developer community for Sun and creating the Debian branch of Linux.

Executive Summary: The Fuel platform represents the future of application and integration development for ExactTarget. Fuel allows developers to create and market applications that take advantage of ExactTarget's capabilities and standardized controls. This platform leverages REST and SOAP APIs and provides a single point of interaction for delivering applications to ExactTarget users. Users of the Fuel platform can communicate and collaborate using the CODE@ developer community, which will also eventually host functionality for approving and uploading applications.

Key Takeaways:

The Fuel platform provides all developers with a common point of interaction and development for ExactTarget applications.
The Fuel UX allows developers to take advantage of standardized controls when developing their applications.
The Fuel platform utilizes REST and SOAP APIs to facilitate application development.
Developers can use the Fuel platform to build new applications and integrate existing applications, then monetize their efforts.
The new Interactive Marketing Hub is built on the Fuel platform.
The CODE@ developer community exists to support development efforts.

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imurdock

Thu, 09/29/2011 - 09:37

Mauricio,

The iframe-based approach essentially just means applications can be hosted anywhere.. This makes it possible to easily adapt / extend existing applications for the Hub (e.g. Marketo) as well as provide customers / partners with additional flexibility (Hub applications can be written in any language on any platform, many already have their own hosting arrangements, etc.).

That said, the iframe-based approach and application hosting are not mutually exclusive. In the future, we may provide and/or partner to provide hosting options as well, but that is not currently a big focus.

Thanks for the feedback!

-ian

Mauricio Ardila

Tue, 09/27/2011 - 19:41

--Ian

I would love to know more about the future of the platform. It’s very interesting to me that the concept of the fuel platform is around APIs and not hosting. Do not get me wrong. I will love to work with the new API, but to me a platform is more than just a robust API and access to an Iframe. I have better hopes for this.

In case you do not have access to my email is mardila@americandatacompany.com

--Mauricio