Blog Posts

Connections 2011 - Fuel Services: The Next Generation of ExactTarget APIs

Session Name: Fuel Services: The Next Generation of ExactTarget APIs (September 14 2011, 11AM)

Presenter: Dale McCrory

Bio: I am a Platform Product Manager at ExactTarget, focusing on strategy and implementation of Hub applications, ExactTarget APIs, and developer experience. 

Executive Summary: The ExactTarget Fuel platform represents the future of ExactTarget's application development and interaction with developers. This presentation covers the basics of the upcoming REST API and how developers will use it to create applications that reside on and interact with the Fuel platform and the Interactive Marketing Hub.

Key Takeaways:

• The Fuel platform is the next generation of ExactTarget's cross-channel marketing and messaging technologies
• The REST API is the core API for all Fuel platform activities
• The REST API is flexible, secure, and managed via versions