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Connections 2011 - The ExactTarget Email SOAP API

Session Name: Deep Dive: The ExactTarget Email SOAP API (September 14 2011, 9:45AM)

Presenter: Jason Meketa

Bio: I am the Integrated Partner Technical Alliance Manager at ExactTarget. I joined in July 2010 and enjoy being Orange! I am helping integrated partners develop their integrated solutions with ExactTarget and providing technical support for their existing integrations. My ExactTarget expertise includes API, Partner Integrations, Web Analytics, CRM, Email Development, System Administration, Data Extensions, and Landing Pages/Microsites.

Executive Summary: The ExactTarget Email SOAP API exposes the capabilities of the ExactTarget Email application. This session provides an overview of the SOAP API and covers common use cases, best practices, and new capabilities (such as support for SMS messaging and OAuth authentication).

Key Takeaways:

• The SOAP API is currently the ExactTarget suggested Email and SMS API
• Describe method key if doing any subscriber management via SOAP API
• Use Asynchronous processing where available
• Utilize best practices suggested in this session and on our technical documentation
• Utilize code.exacttarget.com for asking API questions or searching for API answers