Blog Posts

Connections 2011 - Embedded Applications and the Fuel Platform

Session Name: Embedded Applications and the Fuel Platform (September 14 2011, 4PM)

Presenter: Andrew Downie

Bio: Andrew Downie is an ExactTarget Solutions Consultant with a focus on the channel partner program and platform evangelism for the reseller and embedded partner ecosystem (which makes up the ExactTarget Nexus).

Executive Summary: The ExactTarget embedded partner program provides access to the ExactTarget platform technologies through the use of existing and emerging tools and technologies.  This allows for ISVs the ability to focus on their core business while providing world-class digital messaging capabilities.  This session provides some background on the program, use cases and a look into the future of the program.

Key Takeaways:

• The Embedded Partner program is a well-established program with over 100 current partners.
• The program allows ISVs to leverage ExactTarget digital messaging technologies within their application with limited development effort.
• Partners are provided with the reliability, deliverability expertise, and performance of ExactTarget without the need to invest in staff, servers or other expenditures associated with in-house development.
• Partners can focus on their business instead of the business of sending digital messaging.
• The control of the user experience lives with the partner, but ExactTarget will soon provide user experience controls to be leveraged by the partner.
• The Fuel platform is driving the embedded partner program and will provide a true platform as a service offering.
• ExactTarget is investing in the program and supporting tools and services, such as the CODE@ developer community, in order to make working with the Fuel platform and ExactTarget as easy as possible.