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Connections 2011 - Deep Dive: Data-Driven Messaging Using AMPscript

Session Name: Deep Dive: Data-Driven Messaging Using AMPscript (September 14 2011, 1:30PM)

Presenter: Bill Jennings

Bio: Bill Jennings is a Technology Architect on the ExactTarget Services team.  He is responsible for working creating advanced solutions using the ExactTarget platform.  Bill has been creating custom web applications for the last 10 years.  His interests include Application and Information Architecture, UI and UX Design, Web Services, Search Engine Optimization, and E-Commerce.

Executive Summary: This session focused on solving a common use case.  The solution included creating a dynamic email that clicked through to a dynamic landing page that allows the subscriber to submit the form. The form then triggered a confirmation email message.

Key Takeaways:

• AMPscript works optimally in email messages.
• Server-Side JavaScript works optimally in landing pages.
• Use a form of “Test Mode” when solving your use cases.
• Use the RedirectTo( ) function to track links that were created in AMPscript.
• Use the HTTPGet() function to access content from the web.
• Use the TreatAsContentArea() function to cache content for the current job.
• jQuery represents an excellent tool for use with Server-Side JavaScript.
• The GUID() function is a great way to get a unique string to name objects that you create on the fly.